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This module aims to help managers into building a solid marketing plan, have the correct research tools, build informed decisions for building and maintaining the business and implement correct strategic decisions. The manager will also be equipped with monitoring processes required in validating the marketing plan according to changes.
Students should be at least 18 years+ and in possession of a minimum MQF Level 4 Qualification (Matriculation Certificate)
AND / OR
An equivalent qualification such as MQF Level 4 in Business Management, HR Management, Facilities Management or similar.
This course is targeted at:
At the end of the module/unit the learner will have acquired the responsibility and autonomy to:
Apply the correct monitoring skills. At the end of the module/unit the learner will have acquired the following skills:
This module shall be assessed by examination and presentation. Learners must obtain a minimum of 50% of the total mark to successfully pass from the module. In the case that learners do not pass on the first try, learners can re-sit the examination. In the case of recurring failure, learners shall be asked to re-do the module.
Exam & Presentation